Weekly SyncCreative director
01
⚡️ Priorities
Here's what's happening this week.
Sync 10/19
A filled tag is a top priority this week. Time every week goes to Parallel Path brand growth.
01
Parallel Path
Agency brand, marketing, and the creative process.
Ongoing
02
First Watch
Brand anthem video territories.
Create
03
SafelyYou
Assisted living campaign concept.
Kickoff
04
Mattress Warehouse
Sleep Outfitters rebrand.
Strategy
05
MedVet
Q4 creative.
Direct
06
MedVet
Columbus surgery video.
Direct
07
Rocky Mountain Health Plans
Staging site review.
Review
08
Bonnie Plants
RFP.
RFP
Independent Pet Partners
2027 annual planning.
Pitch
Sync 10/12
A filled tag is a top priority this week. Time every week goes to Parallel Path brand growth.
01
Parallel Path
Agency brand, marketing, and the creative process.
Ongoing
02
First Watch
Brand anthem video territories.
Create
03
SafelyYou
Assisted living campaign concept.
Create
04
Bonnie Plants
RFP.
Direct
05
Independent Pet Partners
2027 annual planning.
Collab
06
Mattress Warehouse
Sleep Outfitters rebrand.
Collab
07
MedVet
Q4 creative.
Direct
08
MedVet
Columbus surgery video.
Direct
Sync 10/5
A filled tag is a top priority this week. Time every week goes to Parallel Path brand growth.
01
Parallel Path
Agency brand, marketing, and the creative process.
Ongoing
02
First Watch
Brand anthem video. Next step open.
???
03
SafelyYou
PP new business.
???
04
MedVet
Q4 creative.
Direct
05
MedVet
Columbus surgery video.
Direct
06
EVP
EVO ICL campaign.
Direct
07
EVP
Cataract and refractive spots.
Direct
Sync 9/28
A filled tag is a top priority this week.
01
Mattress Warehouse
2027 What If concepts.
Create
02
MedVet
Q4 creative.
Collab
03
MedVet
Columbus surgery video.
Direct
04
EVP
EVO ICL campaign.
Direct
05
EVP
Cataract and refractive spots.
Direct
First Watch
Brand anthem video. Next step open.
???
PP: New business
SafelyYou.
???
PP: Brand
Competitive assessment and landscape analysis.
Create
PP: Marketing
Reciprocity launch assets.
Collab
PP: Process
Brief format and request process.
Create
Sync 9/21
Priorities
MedVet. Creative campaign with new branding.
EVP. Campaign in production.
First Watch. Spec concept for the manifesto video.
Mattress Warehouse. Planning meetings on the calendar: what's useful from me in these discussions?
Parallel Path. Ongoing growth and brand research. Any new business or projects you'd want my input on?
Observations
Presentations. Are we open to exploring a new presentation format for sharing deliverables?
Client reviews. How do we decide when work is shared via email vs. presented live?
Creative scope. Creative is a wide category. Is it worth a quick conversation with me about what I'd take on before something goes to a team meeting?
Creative meetings. For every creative meeting, I'd like to see an agenda with a goal, assets, and context ahead of time.
Creative brief. A new brief tier and template for new creative projects. I can draft a format and share it at a future sync.
02
🗓️ Milestones
Here's my focus for 2026.
Ongoing
High value client opportunities, weekly creative sync, 1:1 team meetings, standing 1:1 with John.
September
Agency and client onboarding.
October
PP creative process and marketing.
November
PP marketing and brand.
December
2027 creative plan.
🙌 Thank you
Send me any reactions or stray thoughts anytime, or let's find time to talk it through.