Creative BriefInternal process
01
🤝 Overview
Every request starts with a conversation, so the ask is clear and we decide together how creative gets involved. Internal creative direction is the starting point for most projects. Here are the ways it can go.
Direct
I guide the team with internal creative direction. Project owners share as needed and move the project forward.
Collab
I work alongside the team or an external partner on the concept, the direction, or a piece of the build.
Create
I design and write myself. We decide together who does what.
02
🧭 Process
The goal is to get a project moving and start the conversation.
01
Ask. Bring the project to the Leadership Team. A quick question can come straight to me.
02
Conversation. The Leadership Team and I talk through what it needs and who does what.
03
Brief. The brief below comes to me.
04
Priorities. Priorities for my current projects are on the sync page, confirmed each Monday.
05
Kickoff. Project kickoffs cover the goal, the brief, and any context.
03
📝 Brief
A line or two on each. Anything missing comes up in the conversation.
01
What's the project?
02
Who's the client, and who approves the work?
03
What needs to be made, and where will it run? Deliverables, channels, placements.
04
When are the reviews and the final delivery?
05
What do we already have? Brand files, past work, references.
06
Is there budget for outside help?
07
What should I know about the client? What they respond to, what they've pushed back on.
🙌 Thank you
Send me a message anytime with questions, or let's find time to talk it through.